Brand · Web design · San Diego

I design brands and the websites that carry them.

From the visual identity to the finished, responsive build. I help founders and small teams look established, with sites as considered as they are polished.

music-accelerator.com
Music Accelerator →
01 · Selected work

Four brands.
From first mark
to live site.

Every project here is live. Each one pairs a brand identity with a website tailored to its audience and goals.

01

Music Accelerator

Brand identity · Web design · Front-end

Brand identity and marketing site for an online music school. I built the visual system and hand-coded a modern, conversion-focused site.

View project →
Music Accelerator homepage on a laptop: a condensed coral-and-white wordmark on near-black.
Music Accelerator homepage on a phone.
02

Mzingo Wild Adventures

Brand identity · Web design · Returning client

Brand identity and website for a private Kenyan safari company, then a full redesign when they came back years later. Built around storytelling, real sightings, and easy inquiry.

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Mzingo Wild Adventures website on laptop and phone: an elegant serif headline over a golden-hour game drive.
03

TourMode

Brand identity · Web design

Brand and marketing site for a tour-management platform. I led the visual identity and designed a bold, road-ready marketing site.

View project →
TourMode marketing site on laptop and phone: Plan the Tour, Run the Show in white on black.
04

Holder General Engineering

Brand identity · Web design · WordPress & Elementor

Brand identity and marketing site for a heavy-civil engineering contractor, built to show their capabilities and projects with clarity.

View project →
Holder General Engineering website on laptop and phone: Built Right, Built to Last over a construction site.
02 · Capabilities

Identity to launch,
in one pair of hands.

I help bring brands to life across every touchpoint: from visual identity to responsive websites and the systems that keep them consistent.

01

Brand Identity

Logos, visual systems, brand guidelines.

02

Web Design

Marketing sites and landing pages, designed from phone to desktop.

03

Front-end & Build

Hand-coded sites, plus WordPress and Elementor builds that stay clean and scalable.

04

Design Systems

Components, patterns, and guidelines that keep a brand consistent as it grows.

03 · About

A designer,
on land and sea.

I'm a designer in San Diego who makes brands and builds their websites. I take a company from a blank page to a finished, responsive site: the identity, the layout, and the front-end that ships it.

My background spans brand identity, marketing sites, and product design. Some projects start from nothing, a name and an idea. Others are giving an existing brand a site that finally does it justice. I like both, for different reasons.

I care about the details that make small companies look established: type set with intention, spacing that breathes, a site that is fast and works on every screen. The polish is the point.

Alice Njambi on the deck of a tall ship, smiling in sunglasses and a patterned beanie.

Beyond design

When I'm not designing, you'll usually find me along the Southern California coast with a camera in hand. Photography has taught me to notice composition, timing, and the details that often go unseen.

A surfer in a black wetsuit riding low along the face of a large breaking wave. Surf photography by Alice Njambi.
Surf photography · San Diego, California
Let's work together

Have a brand that deserves a better website?

I take small companies from first mark to live site, and I'm glad to refresh the ones I've built before. Tell me about yours.

Start a project →