Mzingo Wild Adventures a brand for real Kenyan safaris
I designed the brand identity and original website for Mzingo Wild Adventures, a private safari company running tailor-made trips across Kenya. Years later, they trusted me to come back and redesign the site. The goal: feel premium and trustworthy, warm enough to plan a once-in-a-lifetime trip with, and turn browsers into quote requests.
Earn trust in seconds
Stand apart by feeling calm and premium, in a market full of look-alike tour operators.
Mzingo Wild Adventures runs private, tailor-made safaris across Kenya, built around each traveler and what the wildlife is actually doing on the ground. It sits in a crowded market full of look-alike tour operators and busy discount-booking sites.
Someone is planning an expensive, far-away, once-in-a-lifetime trip, so the brand had to earn trust in seconds, and the site had to move that trust toward a single action: request a free quote.
I designed Mzingo's brand and first website. Years later, they came back and trusted me to refresh the website again, so this redesign builds on an identity I created from the start.
Elegant and earthy, drawn from the savannah.Photography from the live site
Premium without shouting
The identity pairs a refined serif with a warm, natural palette: a deep olive green, a safari gold, and a soft cream, set over real wildlife photography. A hand-built emblem, a giraffe, acacia, and rising sun inside a ring, gives the brand a crest-like sense of heritage and care.
Tailor-made private safaris
Private Kenya Safaris, Planned Around Real Sightings
No two travelers experience Africa in quite the same way, and we don't believe their safaris should either.
- DisplayReal sightingsCormorant · 44
- Heading 1Your safari should feel like your ownCormorant · 32
- Heading 2Handpicked lodgesCormorant · 24
- BodyEvery itinerary is tailored to your interests and travel style.Lato · 17
- CaptionWhy travel with MzingoLato · 13
Open on a sighting, ask for one thing
The homepage leads with a full-bleed golden-hour game drive and the promise "Private Kenya Safaris, Planned Around Real Sightings." From there it earns trust the way a considered traveler needs: why travel with Mzingo, handpicked lodges, a few real safaris to picture the trip, and social proof from Tripadvisor and SafariBookings.
I built the redesign in WordPress with Elementor. It is fully responsive, so the same calm, premium feel holds whether someone is dreaming on a laptop or booking from a phone.
- Hero + promiseA real sighting and one clear line
- Why MzingoFour reasons to trust them
- Our safarisReal trips to picture yourself on
- Trust & proofTripadvisor and SafariBookings
- Get a Free QuoteThe one action every section points to
What travelers told us, and what changed
Coming back to a site I had built years earlier meant I could see how real visitors used it. Three lessons shaped the redesign.
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01
What I learned
Users were looking for important information that was buried in the footer.
What I changedMoved Travel Tips, which addressed roughly 80% of common traveler questions, from the footer into the main navigation. I also added four focused articles covering the most frequent enquiry topics, making accurate information easier to find and helping build trust before booking.
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02
What I learned
Travelers wanted clearer information about tours, parks, activities, and how to book, not pages of pre-made itineraries.
What I changedReduced the number of example safaris to a small, thoughtfully curated selection, organized around factors such as purpose of travel, group size, and trip length. I also added clearer information about different safari park destinations.
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03
What I learned
Trust matters before making a high-value safari enquiry.
What I changedUsed real guests, guides, vehicles, reviews, and photography from actual Mzingo safaris throughout the experience as proof and reassurance.
A brand that looks as considered as the trips it plans, and a site built to turn high-intent travelers into quote requests.
A returning client: years after I designed their brand and original site, Mzingo trusted me to redesign the website again. It is live at mzingowildadventures.com.
Visit mzingowildadventures.com →