TourMode a bold brand for life on the road
I designed the brand identity and marketing site for TourMode, a tour-management platform for touring musicians and their crews. The goal: a brand that feels as road-ready as its users, and a landing page that makes a busy tour manager stop and request access.
Earn a tour manager's trust instantly
Nothing lost between the spreadsheet, the group chat, and the printout taped to a dressing-room door.
TourMode pulls tour planning, advancing, day sheets, and settlements into one app. Its audience is tour managers and crews: practical people, moving fast, deciding in seconds whether a tool is worth their time.
The brief was a brand that earns their trust instantly. It had to feel built for the road, confident and no-nonsense, and a landing page that turns a skeptical scroll into a request for access.
Loud where it counts, quiet everywhere else
Built to read at a glance in a dark venue. The striped TM monogram has the rhythm of stage lighting and stays legible from a 16px favicon to a hoodie. The system is dark by default, the way a stage is: frosted-glass panels over drifting blue, violet, and gold light. Heavy uppercase Inter sets the headlines like a tour poster, electric blue drives the actions, gold marks the touring-world details, and a monospaced face labels everything like a road case. Warm cream bands give the product room to breathe between the loud moments.
Built for touring
- DisplayRun the showInter 800 · 72
- Heading 2Every show, start to finishInter 800 · 44
- Heading 3Advance & crewInter 700 · 20
- BodyDay sheets and settlements, all in one place.Inter · 17
- EyebrowWhat is TourMode?Geist Mono · 12
Glass panels, real data, one honest ask
The homepage was redesigned to look like the product, not like generic SaaS. Frosted-glass panels float over slowly drifting blue, violet, and gold light, and every graphic is drawn from the app's demo account: a live run of day for tonight's show, a tour imported in seconds, the whole run mapped across the continent.
Each section pairs plain copy with one animated product moment, alternating sides as you scroll, and dark stage sections trade off with warm cream bands. Because the app is in early access, every call to action still points at one thing: request early access. The page closes on a neon road at night.
- Hero + live show cardTonight's run of day, in glass
- What it doesPlan, advance, run, settle
- Product momentsDashboard, advance, mobile, routing
- Request early accessThe one click the page earns
A brand that looks like it belongs on a tour laminate, and a landing page that shows the product instead of describing it.
The marketing site is live and the product is rolling out in early access, in real use on the road.
Visit tourmode.app →