OVERVIEW

Problem

When people relocate from one place to another, they might face different levels of challenges depending on whether they are moving to a new city, state or even country.   It can get challenging in the beginning as they navigate the new community and adjust to their new setup.Navigating the new community and meeting new friends when people move to a new place is challenging.

Solution

I created an end-to-end app for people moving to a new city to customize a welcome  package with businesses and activities they are interested in. The app allows users to find different businesses, location and their reviews. The Users also receive discounts from various businesses so they can use them when they visit these businesses for the first time.

Competitor Analysis

I conducted competitive research analysis to see what is already out there. I looked at the features, sign up process and what their strength and weaknesses are.

After surveying the market, I identified three opportunities for Clique:-
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• Internations, which is a network for people living and working abroad, enables people to make friends in the city they move into. While that is important for the users, they need to establish routines first and settle down.…has a verification process where the user enters the city they were born in and the city they are currently living in.
• The Nextdoor app has user address verification to ensure the user is in the neighborhood they want to join. This is useful in making sure that only people from a 
• Meetup requires email verification before the sign up is complete. The user needs to provide a zip code or location to get recommendations for different groups and events near them.

Persona

After gaining better insights into the needs and pain points of newcomers, I created a persona and a storyboard to generate a deeper understanding of user needs and the common problems people moving to a new place experience when settling down.

Lo- Fidelity Wireframes

I sketched a few concepts of how a user might go about customizing their welcome package. I created different categories with topics. Each topic would contain items for the user to select. After the user goes through all the topics, they can customize their welcome package. The user will receive a customized package together with any discounts offered by businesses. I then translate my sketches into wireframes.

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Branding and UI Kit

I brainstormed several names for the app and settled on Clique. The same way the newcomer is looking to settle down, they can find things that they clique with using the app. I created a lightbulb logo that matched the name.My color choice was green, orange and shades of brown.

‍I wanted to use calming colors with good contrast to visually group items into categories. I also thought calm colors that are not competing for attention will make the user feel calm navigating the app, giving them a sense of belonging.

‍Lastly I curated a set of cohesive icons to represent various category items like plumbing , concerts, automotive services etc.

UI Components

Testing and Iteration

I conducted usability tests with 16 participants to see if the product meets the needs and expectations of my users and also get user feedback. This was to help me improve the design as per my user expectations.

I used maze as my testing tool.
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‍Tasks Tested:-
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-User being able to get a customized package.

-User finding and using their discounts
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Testing Results

• The homepage CTA button in the header was blending in and wasn’t catching the users eyes fast.
• The task flow for discounts was very clear and easy to accomplish for the users.
• The selected icons color was not easily visible to the user
• The Select All button was not easily noticeable to the user
• The users did not realize at first that the pages are scrollable, which led to confusion as they looked to complete a task.

Iteration Overview

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Final Design

I applied the branding and UI elements to the wireframes and continued to refine my designs after a round of feedback from peers. I put together a prototype and set out to test it again on more participants. 

Once I completed the user testing, I used the feedback received and did revisions on the areas that had the biggest impact . I also tidied up some few details.